The invention of computers and programming language happened when patriarchal domination and women's oppression in Western world reached its' peak; the early computers were primarily used in military, and these two factors made the exclusion of females from computer industry almost complete, with minor and insignificant exceptions.
Women liberation of 60s coincided with computer industry expansion into civil space; the synergy between these two processes caused expected rise in female participation in computer industry, marred by general gender discrimination and patriarchal domination. But patriarchy found the way to reverse the wave of female developers, using the control over language.
Under disguise of so-called "progress" ( the patriarchal, discriminatory and oppressive concept by itself ), the patriarchy introduced the line of ALGOL languages and forced their adoption by self-serving industry. The ALGOL line of programming languages included the concept of 'structure', comprised of members: sexist implication of the word 'member' was not lost on society, causing eventual reverse of female participation in computer industry. To make matters completely transparent, "C" programming language included member access construct "->", obviously denoting male penis.
The further "progress" made matters only worse: "C" language descendant made use of "Object-oriented approach"; beside reminding of female body objectivization, the "Object-oriented approach" made use of terms like "private members", making masculinization of programming languages and female exclusion complete.
The hypothesis may be tested by comparing the path of western computer industry with eastern block: in Soviet Union, the word 'member' was translated as exclusively 'field' ( поле ) and C language adoption was late. As the result, the female participation in computer industry was much higher: "Programming especially was seen as women's work, and around 90 percent of programming students in universities were female"
 Outsourced to Belarus ELENA GAPOVA "The Stanford post-soviet post"